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Leveraging Social Media for Proactive Patient Outreach

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At this year’s Society for Imaging Informatics in Medicine (SIIM) Annual Meeting, one of the most popular sessions was titled, “Advances in Patient-centered Medicine.” The presentation focused on the growing popularity of electronic consultations (e.g., webcam), as well as the importance of Imaging 3.0 initiatives such as image sharing. But it was the portion of the session devoted to leveraging social media for patient outreach that really set hearts a-twitter (no pun intended).

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